Google Shopping Training Course


Product Total: 349
SKU: 8613985ec49e-1-1-1-1 Categories: ,

Course Format

Our Google Shopping Training Course is held in a virtual classroom training environment, attendees will have one to one time with a Google Shopping Ads & eCommerce specialist to review and optimise Google Shopping Feeds and Campaigns.

Course Time

10:30am – 4:30pm in a Virtual Classroom.

Course Content

This is a bespoke Google Shopping Course and will cover Feed Optimisation in Merchant Centres, Google Ads Shopping campaigns, essential areas of Google Analytics and Conversion Rate Optimisation.


  • Introduction to shopping feeds
  • Introduction to Google Shopping Ads
  • Google Merchant Centre Overview
  • Google Shopping Ads Overview
  • Google Analytics Overview

Feed & Campaign Setup

  • Types of feeds and attributes
  • Setting up and uploading feeds
  • How to factor product types and variations
  • Optimal structuring of shopping ads campaigns
  • Connecting merchant centres, google ads and other platforms

Feed, Campaign & Data Optimisation

  • Optimising your shopping data feed
  • Feed attributes & features
  • Feed and keyword enrichment
  • Solutions to common errors & warnings
  • Targeting & exclusions
  • Useful feed rules
  • Creating multi & regional feeds
  • Google Shopping Ads campaign optimisation

Planning & Strategy

  • Segmentation of feeds and products
  • Optimal campaign structures
  • Google Shopping & Retargeting
  • Using Analytics and other data to optimise campaigns
  • How to improve conversions and funnels

Budgeting, Bidding & ROI

  • Understanding bidding options
  • Manual vs Automated bidding
  • Budgeting and forecasting
  • CPA optimisation
  • Bid optimisation

Tracking & Reporting

  • Interpreting performance data
  • Reporting performance data
  • Different levels of reports
  • Automating reports

Dates and Duration

A scheduled date is available on the dropdown menu in the booking area of this page.

This course also has an open-date option, your trainer will contact you after booking to arrange a suitable date.

Course Requirements

There are no particular entry requirements.


  • Training is written by trainers experienced in Feed Management & Google Ads.
  • Interactive training system
  • Practical feed-building exercise to assist and understand how feeds work
  • CPD Accredited Certificate to build your CV with a qualification
  • Flexibility to train to suit you

Additional information


8th May 2024, 22nd May 2024, Request A Different Date