Increase the effectiveness of your Digital Marketing campaign with our Google Analytics Course. This CPD-accredited course is offered in both in-person and online virtual formats.
Google Analytics Course
Google Analytics experts lead the course with years of experience implementing and improving SEO on local and multinational websites. The course offers a CPD Certificate to add to your CV and build your profile upon completion. This is an internationally recognised and accredited CPD Standards course.
Course Format
We can deliver the course at your workplace to individuals or groups. We are also able to deliver the course online via a virtual classroom. Expert trainers deliver all our in-person or online virtual classroom courses.
Course Content
Introduction
- Google Analytics overview
- SEM & Analytics terminology
- Types of Analytics platforms
- Google Analytics metrics
- Using Analytics for Digital Marketing Strategy
Advanced Analytics
- Understanding behaviour metrics
- Identifying issues on your website
- Identifying opportunities on your website
- Identifying keywords on Google Analytics
- Source & medium reports
- Device, location, browser information
- Data segments
- Conversions and attribution models
- Identifying and benchmarking data
- In-depth eCommerce, goals and events tracking
Tools
- Understanding Google Analytics & CRM systems
- Google Analytics & CRO tools
- Google Analytics & PPC tools
- Google Analytics & SEO tools
- Bidding & automation tools
- Reporting dashboards
Tracking
- Setting up conversion tracking
- Conversion models
- Multi-channel views
- identifying transaction date
- Shopping cart behaviour
- Checkout behaviour
Reporting
- Interpreting data & reports
- What to report
- Different levels of reporting
- Automating reports
Dates and duration
The course runs from 10:30 to 16:30 for one day.
Who should take this course?
- Anyone looking after a Digital Marketing campaign
- Business people looking to grow their businesses
- People looking to take control of their Marketing campaign and stop using an agency
- People looking for a career in Marketing
Benefits
- Build and optimise your Digital Marketing Campaign
- Gain skills to be a success in Marketing
- Gain a professional qualification to build your CV
- Achieve the targets of your marketing campaign – more sales, more visits, more awareness etc.
This course can also be taken with the Google Adwords Course, SEO Course and Digital Marketing Course.
Accreditation
The CPD Standards Institute accredits the course. This is one of the first Professional Development Courses in internet marketing accredited by a prominent institute, such as CPD Standards. Successful completion leads to a CPD Standards Certificate.