Google Ads PPC Training Course
This is a workshop-style Google Adwords Training Course fully accredited by the CPD Standards Institute in an online virtual classroom.
Training Objectives
To teach the fundamentals of Google AdWords Advertising, how to implement keyword research, set up your campaigns in the correct format, test the success of your campaigns and best practices to keep your Google AdWords account running smoothly.
Benefits
- Google AdWords experts lead the course with years of experience managing accounts for many clients.
- Internationally recognised and CPD Accredited – recognised is issued to each delegate on completion.
- Google AdWords skills to successfully run and optimise your account to reduce the cost of advertising on Google and drive more customers to your products/website.
Course Content
Google Adwords overview
- What are PPC and key PPC terms
- Google AdWords vs other marketing channels
- Aligning your AdWords strategy to your marketing
- Understanding how campaigns, ad groups and keywords work
- Importance of planning & strategy in Google AdWords
Keywords & Research
- Keyword research
- Match types & behaviour
- Optimising your keywords
- Negative keywords
Account & Campaign Set up
- Different types of campaigns
- Correct campaign setup
- Different campaign structures
Campaign optimisation
- Ad copy & extensions
- Improving your ad copies
- Utilising the best ad extensions
- Discovering converting ad copies
- Testing ad copies
Bidding & Optimisation
- Bid optimisation
- Improving quality scores
- Scaling up & down
- A/B testing
Tracking
- Understanding how tracking works
- Setting up tracking and goals
- Conversion models
- UTM tags
Reporting
- Interpreting data
- What to report
- Different levels of reporting
- Automating reports
A CPD Accredited PPC Training Course
Dates and duration
The course schedule will show the next start date for the course.
The course runs from 10:30 to 16:30 for one day.
Accreditation
The CPD Standards Institute accredits the course. This is one of the first Professional Development Courses in internet marketing accredited by a large institute, such as CPD Standards. Successful completion leads to a CPD Standards Certificate.