SEO Training Course – CPD Accredited


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Increase the SEO performance of your website. To maximise your exposure to potential customers without overspending. Learn how to audit and implement on-page, technical and off-page SEO. Learn how to discover and target high-performance keywords to increase your search engine rankings to conversions.

SEO Course Benefits

The course is led by SEO experts with years of experience implementing and improving SEO on local and multinational websites Internationally recognised and accredited by the CPD Standards Institute Technical SEO skills to improve your website’s performance.

SEO Course Content


  • SEO & SEM overview & terminology
  • SEO vs other marketing channels
  • Aligning your SEO and a Paid Strategy
  • Keeping up with changes in SEO
  • Importance of SEO strategy & planning


  • Keyword research
  • Short tail keywords
  • Long-tail keywords
  • Keyword optimisation
  • Search trends

On-site SEO

  • Optimising titles & meta descriptions
  • Optimising SEO content
  • Header tags
  • Alt tags for images
  • Keyword density
  • URL & Navigation structure

Off-site SEO

  • Backlink auditing
  • Acquiring new backlinks
  • Excluding bad backlinks
  • Common sources of backlinks
  • Avoiding Google penalties
  • Getting out of a Google penalty

Technical SEO

  • Common technical issues
  • Fixing 404’s
  • Broken Links
  • Redirects
  • Fixing more complex technical errors
  • Schema for SEO


  • Using Google page insights
  • Using Webmaster tools
  • Using Google Analytics for SEO
  • Other useful tools


  • Interpreting data for SEO
  • What to report
  • Different levels of reporting
  • Automating reports

Dates and duration

The course schedule will show the next start date for the course. Training is delivered online in a virtual classroom by an expert in SEO.
The course runs from 10:30 to 16:30 for one day.

SEO Training Course London



The CPD Standards Institute accredits the course. This is one of the first Professional Development Courses in internet marketing accredited by a prominent institute, such as CPD Standards. Successful completion leads to a CPD Standards Certificate.

Additional information


29th August 2023, 20th September 2023, Request A Different Date