Introduction to Digital Marketing Course – CPD Accredited


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To enable participants to establish, maintain and maximise their digital marketing campaigns. This combines practical training in Social Media channels, Search Engine Optimisation (SEO) and Pay Per Click (PPC). The aim is to provide the knowledge and skills required to build an effective marketing campaign.

Course Format

The course is held in small groups and will therefore cater  to the requirements of the individual participants and their individual situations. It is highly practical.

The tutor currently runs successful campaigns in all of the areas covered.

Course Content

An overview and insight into the social media marketing scene and identification of suitable strategies.

Looking at the pros and cons of the main platforms and how to deploy them:


  • What is Twitter
  • How to create the perfect profile
  • Tweeting – what to say, how to say it and to what audience
  • Using Twitter to building a following and follower– strategically following and how to gain followers
  • Styles of retweets – how to get more for your own tweets and how to RT others
  • Hashtags, trends and how to search feed
  • Using lists: create, follow and use them
  • Advanced search techniques


  • What is SEO
  • Methodology to help your SEO through Social Media
  • Onsite optimisation
  • Content Marketing
  • Develop your websites presence through quality content
  • Building backlinks
  • Blogs to build your presence


  • Setting up a business profile and building your network
  • How to search/add people we’ve come in to contact with
  • Etiquette on engaging
  • Keeping your profile fresh and up to date
  • Groups – how to get noticed and how to join / contribute


  • Setting up business page
  • The characteristics of the business page
  • Ideas for filling in the timeline
  • Methods to grow your ‘likes’
  • Interacting with another business
  • Facebook advertising


  • What is PPC
  • How can PPC change your business
  • How to develop a PPC campaign
  • What makes a successful PPC campaign in Google

Dates and Duration

The course runs from 10:30 to 16:30. We can also arrange courses at corporate locations for multiple students.

Please refer to the schedule for start dates.

Who should take this Digital Marketing course?

The course is suitable to a wide range of students. Participants vary from employees who have been tasked with establishing or running a digital marketing campaign through to business owners/managers who are seeking to use this forum to promote their business. The knowledge is highly valuable.

Advanced and specialised courses can be arranged through the range of tutors operating within our network.

Additional information

Date of course

11 February 2021, Book A Different Date