• SEO Training Course in London - CPD Accredited

SEO Training Course in London

Classroom based course and CPD Accredited

Increase the SEO performance of your website. To maximise your exposure to potential customers without overspending. Learn how to audit and implement on-page, technical and off-page SEO. Learn how to discover and target high performance keywords to increase your search engine rankings to conversions.

Google AdWords Course Benefits

Course is led by SEO experts who have had years of experience implementing and improving SEO on local and multinational websites Internationally recognised and accredited by the CPD Standards Institute Technical SEO skills to improve your websites performance.

SEO Course Content

Introduction

  • SEO & SEM overview & terminology
  • SEO vs other marketing channels
  • Aligning your SEO and Paid strategy
  • Keeping up with changes in SEO
  • Importance of SEO strategy & planning

Research

  • Keyword research
  • Short tail keywords
  • Long tail keywords
  • Keyword optimisation
  • Search trends

On site SEO

  • Optimising titles & meta descriptions
  • Optimising SEO content
  • Header tags
  • Alt tags for images
  • Keyword density
  • URL & Navigation structure

Off site SEO

  • Backlink auditing
  • Acquiring new backlinks
  • Excluding bad backlinks
  • Common sources of backlinks
  • Avoiding Google penalties
  • Getting out of a Google penalty

Technical SEO

  • Common technical issues
  • Fixing 404's
  • Broken Links
  • Redirects
  • Fixing more complex technical errors
  • Schema for SEO

Tools

  • Using Google page insights
  • Using Webmaster tools
  • Using Google Analytics for SEO
  • Other useful tools

Reporting

  • Interpreting data for SEO
  • What to report
  • Different levels of reporting
  • Automating reports

Dates and duration

The course schedule will show the next start date for the course. The course runs from 10:30 to 16:30 for one day.

SEO Training Course London


Accreditation

The course is accredited by the CPD Standards Institute. This is the one of first Professional Development Courses in internet marketing that have been accredited by a large institute, such as CPD Standards. Successful completion leads to a CPD Standards Certificate.

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SEO Training Course in London - CPD Accredited

  • Product Code: 75
  • Availability: In Stock
  • £399.00

  • Ex Tax: £399.00