Google Shopping Courses

Our Google Shopping Courses are focused on setting up and optimising shopping feeds and campaigns in Google Merchant Centre and the Google Ads platform. Our eCommerce and Google Shopping Training Courses aim to equip attendees with the ability to deal with complex errors and warnings in Google Merchant Centre and advanced optimisation techniques in Google Ads Shopping Campaigns. At the end of these courses, attendees will have a comprehensive understanding of how shopping feeds and google shopping campaigns work.

Merchant Centre Feed Optimisation

Feed optimisation is at the core of Google Shopping, each industry, product type and product variant may have different criteria’s and attributes associated with them. A clean shopping feed starts with identifying these criteria and implementing the correct attributes and changes to build out well-optimised feeds. Clean shopping feeds with minimal or no errors and warnings mean less downtime, better performance and better exposure to the relevant audience.

Our Google Shopping Courses take a practical approach to learning by teaching attendees how to manually create, upload, review and optimise feeds with the long term aim to automated them through APIs and tools.

Google Ads Shopping Campaigns

A critical element of Google Shopping is campaign optimisation, an optimised shopping feed is the foundation of successful campaigns, the process of implementing the correct campaign setup, structure, segmentation, applying the right bids, budgets and being able to correctly review performance data is fundamental to increasing ROI. Our courses go through the detailed process of campaign optimisation and techniques which are critical for long term success.

Analytics & eCommerce Optimisation

The third element to running successful Google Shopping campaigns is website performance and conversion rate optimisation, blockages on websites can negatively affect conversion rates. Small CRO optimisations can make a large impact and improve user and shopper experience. It is vital to understand how tracking and the eCommerce funnel work in order to implement these improvements.

We offer bespoke one to one virtual classrooms and online Google Shopping courses, for further details contact us or book directly an open date. We offer a range of Digital Marketing Courses for learners keen to learn a broad range of subjects in this area.


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