Google AdWords Training Course in London
This is a workshop style Google Adwords Training Course that is fully accredited by the CPD Standards Institute.
To teach the fundamentals of Google AdWords Advertising, how to implement keyword research, set up your campaigns in the correct format, test the success of your campaigns and best practices to keep your Google AdWords account running smoothly.
Google AdWords Course Benefits
- Course is led by Google AdWords experts who have had years of experience managing account for a wide range of clients
- Internationally recognised and CPD Accredited – recognised is issued to each delegate on completion
- Google AdWords skills to successfully run and optimise your account, in order to reduce the cost of advertising on Google and drive more customers to your products / website.
Google AdWords Course Content
Google Adwords overview
- What is PPC and key PPC terms
- Google AdWords vs other marketing channels
- Aligning your AdWords strategy to your marketing
- Understanding how campaigns, ad groups and keywords work
- Importance of planning & strategy in Google AdWords
Keywords & Research
- Keyword research
- Match types & behaviour
- Optimising your keywords
- Negative keywords
Account & Campaign Set up
- Different types of campaigns
- Correct campaign setup
- Different campaign structure’s
- Ad copy & extensions
- Improving your ad copies
- Utilising the best ad extensions
- Discovering converting ad copies
- Testing ad copies
Bidding & Optimisation
- Bid optimisation
- Improving quality scores
- Scaling up & down
- A/B testing
- Understanding how tracking works
- Setting up tracking and goals
- Conversion models
- UTM tags
- Interpreting data
- What to report
- Different levels of reporting
- Automating reports
A CPD Accredited PPC Training Course
Dates and duration
The course schedule will show the next start date for the course.
The course runs from 10:30 to 16:30 for one day.
The course is accredited by the CPD Standards Institute. This is the one of first Professional Development Courses in internet marketing that have been accredited by a large institute, such as CPD Standards. Successful completion leads to a CPD Standards Certificate.