Our Social Media Workshop enables participants to establish, maintain and maximise their social media marketing campaigns whilst complimenting their website’s search engine optimisation (SEO).
Course Format
The course is held in small groups and will therefore cater to the requirements of the individual participants and their situations. It is highly practical.
The tutor currently runs successful campaigns. Training is delivered in a Virtual Classroom.
Course Content
An overview and insight into the social media marketing scene and identification of suitable strategies.
Social Media Course
Looking at the pros and cons of the leading platforms and how to deploy them:
- What is Twitter
- How to create the perfect profile
- Tweeting – what to say, how to say it and to what audience
- Using Twitter to build a following and followers– strategically following and how to gain followers
- Styles of retweets – how to get more for your tweets and how to RT others
- Hashtags, trends and how to search feed
- Using lists: create, follow and use them
- Advanced search techniques
SEO
- What is SEO
- Methodology to help your SEO through Social Media
- Onsite optimisation
- Develop your website’s presence through quality content
- Building backlinks
- Blogs to build your presence
- Setting up a business profile and building your network
- How to search/add people we’ve come into contact with
- Etiquette on engaging
- Keeping your profile fresh and up to date
- Groups – how to get noticed and how to join/contribute
- Setting up a business page
- The characteristics of the business page
- Ideas for filling in the timeline
- Methods to grow your ‘likes’
- Interacting with another business
- Facebook advertising
Dates and Duration
The course runs from 10:30 to 16:30. We can also arrange courses at corporate locations for multiple students.
Please see the dates at the top of the page’s drop-down menu.
Who should take this course?
The course is suitable for a wide range of students. Participants vary from employees tasked with establishing or running a social media campaign to business owners/managers seeking to use this forum to promote their businesses.
Benefits
- CPD Accredited Certificate is issued upon completion
- Gain awareness of the realm of Social Media
- Gain skills and knowledge to start working and running your campaign
